effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Promise of the iPhone 6+

by Dan Saltzman
September 18, 2014

In response to my co-worker’s blog post last week, I have to say, “Seth, you’re a curmudgeon.” I had a completely different reaction to Apple’s announcement about the iPhone 6 and 6+. Well mostly different. I, too, am nonplussed by the iPhone 6. HOWEVER, I am REALLY SUPER EXCITED about the prospect of the iPhone 6+. So much so that [...]

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]

A Brief Introduction to the UX Process

by Ana Sofia Gonzalez
September 17, 2013

Editor’s Note: UX is fairly new in some parts of the world including many Latin American countries. The following blog was written to introduce the concept to people in those regions. The original Spanish version of the blog can be found here. Technology and customer service is every day becoming more essential for businesses. A customer will tend to choose [...]

Using Storytelling to Create Humanized Experiences

by Dan Saltzman
November 7, 2012

This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]

User Experience: A Universal Language

by Ana Sofia Gonzalez
June 6, 2012

When I was taking the metro in the most romantic city in Europe, Paris, I encountered the “Franklin D. Roosevelt” station, which serves lines 1 and 9. This was an interesting station. Besides the modern decoration, it had an interactive metro map – a great idea for this station, one of the busiest in Paris, a city that serves approximately [...]

EffectiveUI Joins WPP Family

by Rebecca Flavin
April 3, 2012

On April 1, 2005, EffectiveUI was founded as a three-person development shop. Much has changed since then – our industry has exploded, and our company has grown significantly. We’re now a 105-person user experience agency with full-service research, design and technology services. We’ve had the privilege of working with some amazing clients, including Boeing, National Geographic, TIAA-CREF, Discovery Channel and [...]

Digital Customer Experience Trends for 2012

by Rebecca Flavin
December 21, 2011

Forrester recently posted a question to its Customer Experience Community members on what their major predictions were around the customer experience in 2012. There was a lot of discussion around organizational maturity (e.g., is the organization in a place where it can take on a true customer focus?), as well as the personalization of experiences across channels. I chimed in [...]

Then I Saw This Map, Now I’m a Believer

by Joel Flom
November 18, 2011

Customer journey maps help UX professionals and the clients they serve better understand a particular customer’s needs throughout a series of interactions. Like personas and scenarios, customer journey maps contribute to better user experiences by putting the client in the shoes of the users. You would think that as a Lead Experience Architect, I’d champion these tools, and I do [...]

Windows 8 and the Metro UI – Microsoft’s Great Experiment

by Chad Bakeman
October 10, 2011

Last month at the BUILD conference in Anaheim, California, Microsoft announced the most radical change to how users will interact with their PCs since the introduction of the Windows graphical user interface. I admire Microsoft for its gutsy (albeit belated) re-imagining of the Windows interface, particularly when it comes to tablets. (It’s not like the company has much of a [...]

Know Your Customers – Forrester’s Customer Experience Forum 2011

by Jill Petersen
June 29, 2011

Last week, an army of people from EffectiveUI were in New York for the 2011 Forrester Customer Experience Forum (#cxp11). This is a great conference for us – we have the opportunity to talk to hundreds of people from some of today’s largest brands about why a focus on the customer is one of the most critical strategies a company [...]