Interpreting today’s digital landscape and how it is transforming the human experience.
At EffectiveUI, we live and breathe user research. We work to make sure we have a thorough understanding of our clients’ customers for every digital interface that we create. To us, it is second nature. I can’t tell you how often, though, we run across companies that do not take the time to truly understand their customers through user research. [...]
What do customers do leading up to engaging with the kind of product or service you provide? What do users do when shopping online for your product or service? What are the pain points for customers who currently use your product or service or a competitor’s product or service? In the Customer Insights department at EffectiveUI, we work with clients [...]
I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]
