effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Planning Contextual Research: What Clients Need to Know

by Ari Weissman
August 22, 2014

Planning contextual research with a UX agency for the first time? Excellent! You are in for quite a treat. This ain’t your grandma’s market research. Contextual research (aka, contextual inquiry) is a design research methodology employed to allow you to get a deep understanding of your customers. It examines the context of where your customers live, work and play in [...]

They Needed a Faster Horse … and a Lot More

by Julia Barrett
August 11, 2014

In the product design community it’s often said that “Apple doesn’t do any user research.” And Henry Ford is often (mis)quoted as saying, “If I asked people what they wanted, they would have said they wanted a faster horse.” Both of these points are generally cited when someone is arguing that a team should skip customer research because, after all, [...]

The Value of Iterative User Research and Rapid Prototyping

by Tara Litchfield
July 9, 2014

Many businesses make the mistake of assuming they understand their target user segments, when this is frequently not the case. All too often, only business stakeholder interviews are performed and existing market research or website analytics are referenced as foundational project research. Market research and analytics give us information about past behaviors, but they don’t explain the why of user [...]

How User Research Informs Business Strategy

by Rebecca Flavin
February 1, 2013

At EffectiveUI, we live and breathe user research. We work to make sure we have a thorough understanding of our clients’ customers for every digital interface that we create. To us, it is second nature. I can’t tell you how often, though, we run across companies that do not take the time to truly understand their customers through user research. [...]

Using Digital Diary Studies to Understand the Customer Experience

by Julia Barrett
March 29, 2012

What do customers do leading up to engaging with the kind of product or service you provide? What do users do when shopping online for your product or service? What are the pain points for customers who currently use your product or service or a competitor’s product or service? In the Customer Insights department at EffectiveUI, we work with clients [...]

Tools for User Research and Client Persuasion

by Leonard Souza
December 12, 2011

I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]