effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

The Value of Iterative User Research and Rapid Prototyping

by Tara Litchfield
July 9, 2014

Many businesses make the mistake of assuming they understand their target user segments, when this is frequently not the case. All too often, only business stakeholder interviews are performed and existing market research or website analytics are referenced as foundational project research. Market research and analytics give us information about past behaviors, but they don’t explain the why of user [...]

How User Research Informs Business Strategy

by Rebecca Flavin
February 1, 2013

At EffectiveUI, we live and breathe user research. We work to make sure we have a thorough understanding of our clients’ customers for every digital interface that we create. To us, it is second nature. I can’t tell you how often, though, we run across companies that do not take the time to truly understand their customers through user research. [...]

Using Digital Diary Studies to Understand the Customer Experience

by Julia Barrett
March 29, 2012

What do customers do leading up to engaging with the kind of product or service you provide? What do users do when shopping online for your product or service? What are the pain points for customers who currently use your product or service or a competitor’s product or service? In the Customer Insights department at EffectiveUI, we work with clients [...]

Tools for User Research and Client Persuasion

by Leonard Souza
December 12, 2011

I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]