effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Challenging Assumptions About Rapid Prototyping at UX Strat 2014

by Dan Saltzman
September 4, 2014

How long does it take to prototype a new product? A quick month? Maybe two weeks if you’re team is super nimble? How about two days. In his TED talk, Tom Chi, design guru and Google Glass collaborator, demonstrates how (very) rapid prototyping can be applied to even the most complex and emergent technologies and products. The first Google Glass [...]

6 Ways to Improve Your Digital Product in an Agile Process

by Tara Litchfield
August 13, 2014

While working on an Agile team, I have seen patterns of process-related problems that affect delivering the best user experience (UX). The following are my observations with advice on how to improve the design process. 1. Don’t delay the best user experience It may sound obvious, but this problem is commonplace in the Agile process. The designer researches everything before [...]

The Bigger the Design Challenge, the Better

by Dan Saltzman
June 25, 2014

Last week, Jeremy, a rockstar senior user experience designer, sent me a link to a Medium article that I had to read based on title alone. It’s called “I Only Work on Shiny Products.” As I processed Jeff Domke’s half biography, half soapbox rant on what inspires him, I couldn’t help feeling a kinship. And I also couldn’t stop thinking [...]

Responsive Site? Don’t Forget These Alternative Formats

by Tony Walt
June 23, 2014

Many of the recent articles on responsive Web design focus solely on screen-based technologies. However, for a responsive site to meet the needs of the broadest user base, designers must consider the use of alternative formats, including assistive technologies and yes, even printing. Assistive Technologies As sites and Web applications become more dynamic, they often do so at the expense [...]

5 Design Elements That Affect the Mobile User Experience

by Tony Walt
May 29, 2014

My recent blog posts cover how content and asset management affect the quality of modern digital design. In this post I’ll talk about one of the biggest challenges designers encounter when implementing a website or application that will be consumed on various device types in many different conditions: UX design. Today, UX designers concerned with the mobile user experience must [...]

The Digital Product Hall of Mirrors

by Dan Saltzman
May 28, 2014

We have officially arrived at the Digital Product Hall of Mirrors. It all began quite simply years ago, when a few design-minded folks decided that it was worth focusing on how humans use digital products – and designing things that fit their human-ness. And for a long time, that’s been enough. Hey, EffectiveUI was built on this very bedrock, building [...]

Beer-yond the Design Aesthetic

by Seth Gerard
May 22, 2014

World-renowned graphic designer Milton Glaser recently sat down (presumably with a pint in hand) and critiqued the aesthetic experience (i.e., from a visual brand perspective) of a handful of popular craft beer offerings. His critiques ranged from mild fascination with some — saying of Nitro Milk Stout by Left Hand Brewing, “This is adventurous because it’s so unlike most existing [...]

The Link between Technology and Cognitive Stress

by RJ Owen
April 9, 2012

Not long ago, Jonas Sodöerström caught my attention when he blogged about waitstaff using whiteboard markers to draw on their monitors since it was easier than interacting with the system using a mouse. His post was a great reminder of how much context plays into the way people use technology, and how no one is as focused on or limited [...]

On Designing for Emotion

by SuAnne Hall
March 22, 2012

Last week I read Designing for Emotion by Aaron Walter. For a “designer-y” textbook, it was truly a page-turner.  As the UX design lead for MailChimp, Walters offers some really interesting techniques for ensuring a memorable and truly delightful user experience. When most of us designers are focused on creating user personas for a site, Walters asks us to create [...]

Tools for User Research and Client Persuasion

by Leonard Souza
December 12, 2011

I’ve been a fan of Smashing Magazine for some time, so when I was asked to write an article for them you can imagine my excitement. We decided the piece should focus on some of our user research methodologies, especially those explored in EffectiveUI’s project with Boeing. There were several key deliverables provided to Boeing that helped overcome some of [...]