effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

How to Design User Experiences for Tangible Digital Products?

by Brian O'Keefe
October 22, 2014

I introduced the concepts of telepresence and mixed reality in a recent blog post called “Mixed Reality as a Tool to Market Soft Drinks.” Design research in these disciplines can be traced back to the mid 1990s. In 1997, Hiroshi Ishii at MIT’s Tangible Media Group introduced the Iceberg Model to describe how we interact with digital content through a [...]

Accounting for Cross-Cultural Values in Design

by Ana Sofia Gonzalez
October 1, 2014

It is no secret that technology — and along with it, user experience — is expanding globally. As such, designers creating the interfaces for the technology we use every day should to be aware of cultural differences, not just with regard to the preferred mobile platform in a specific region, but also taking into account cultural characteristics, such as custom, [...]

Challenging Assumptions About Rapid Prototyping at UX Strat 2014

by Dan Saltzman
September 4, 2014

How long does it take to prototype a new product? A quick month? Maybe two weeks if you’re team is super nimble? How about two days. In his TED talk, Tom Chi, design guru and Google Glass collaborator, demonstrates how (very) rapid prototyping can be applied to even the most complex and emergent technologies and products. The first Google Glass [...]

6 Ways to Improve Your Digital Product in an Agile Process

by Tara Litchfield
August 13, 2014

While working on an Agile team, I have seen patterns of process-related problems that affect delivering the best user experience (UX). The following are my observations with advice on how to improve the design process. 1. Don’t delay the best user experience It may sound obvious, but this problem is commonplace in the Agile process. The designer researches everything before [...]

The Bigger the Design Challenge, the Better

by Dan Saltzman
June 25, 2014

Last week, Jeremy, a rockstar senior user experience designer, sent me a link to a Medium article that I had to read based on title alone. It’s called “I Only Work on Shiny Products.” As I processed Jeff Domke’s half biography, half soapbox rant on what inspires him, I couldn’t help feeling a kinship. And I also couldn’t stop thinking [...]

Responsive Site? Don’t Forget These Alternative Formats

by Tony Walt
June 23, 2014

Many of the recent articles on responsive Web design focus solely on screen-based technologies. However, for a responsive site to meet the needs of the broadest user base, designers must consider the use of alternative formats, including assistive technologies and yes, even printing. Assistive Technologies As sites and Web applications become more dynamic, they often do so at the expense [...]

5 Design Elements That Affect the Mobile User Experience

by Tony Walt
May 29, 2014

My recent blog posts cover how content and asset management affect the quality of modern digital design. In this post I’ll talk about one of the biggest challenges designers encounter when implementing a website or application that will be consumed on various device types in many different conditions: UX design. Today, UX designers concerned with the mobile user experience must [...]

The Digital Product Hall of Mirrors

by Dan Saltzman
May 28, 2014

We have officially arrived at the Digital Product Hall of Mirrors. It all began quite simply years ago, when a few design-minded folks decided that it was worth focusing on how humans use digital products – and designing things that fit their human-ness. And for a long time, that’s been enough. Hey, EffectiveUI was built on this very bedrock, building [...]

Beer-yond the Design Aesthetic

by Seth Gerard
May 22, 2014

World-renowned graphic designer Milton Glaser recently sat down (presumably with a pint in hand) and critiqued the aesthetic experience (i.e., from a visual brand perspective) of a handful of popular craft beer offerings. His critiques ranged from mild fascination with some — saying of Nitro Milk Stout by Left Hand Brewing, “This is adventurous because it’s so unlike most existing [...]

The Link between Technology and Cognitive Stress

by RJ Owen
April 9, 2012

Not long ago, Jonas Sodöerström caught my attention when he blogged about waitstaff using whiteboard markers to draw on their monitors since it was easier than interacting with the system using a mouse. His post was a great reminder of how much context plays into the way people use technology, and how no one is as focused on or limited [...]