effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

What UX Designers Can Learn From Dancers

by Ana Sofia Gonzalez
December 14, 2012

UX design and dance have much in common, from the basic elements to the holistic experience of the performance. Dance is an art form in which human movement becomes the medium for sensing, understanding and communicating ideas, feelings and experiences. Dance provides a way of learning—one that develops communication abilities, problem solving techniques, and creative and critical thinking skills along [...]

No Experience Necessary

by Greg Casey
September 18, 2012

Here’s the scene. The client is leaning forward, tapping his index finger against his lips and squinting at wireframes displayed on the conference room’s LCD screens. “So I’m wondering, what kind of experience is the user going to have with this?” he asks. “As close to a non-experience as we can get,” is the answer.