effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

Bigger Isn’t Better

by Seth Gerard
September 11, 2014

Call me a curmudgeon. It’s okay, I understand. As a designer I should naturally be geeking out over the latest and greatest iPhone tech from Apple. My mind should already buzzing with the possibilities of how I’ll take advantage of 72% more pixels, but I just can’t seem to get excited about the size of the iPhone 6 or, heaven [...]

A Brief Introduction to the UX Process

by Ana Sofia Gonzalez
September 17, 2013

Editor’s Note: UX is fairly new in some parts of the world including many Latin American countries. The following blog was written to introduce the concept to people in those regions. The original Spanish version of the blog can be found here. Technology and customer service is every day becoming more essential for businesses. A customer will tend to choose [...]

Using Storytelling to Create Humanized Experiences

by Dan Saltzman
November 7, 2012

This is not a test. Turn off your iTunes for a second, think about the product you’re currently involved in building, and write down the first phrase that comes to mind based on the next sentence. Why does my product need to exist? Got something written down? Great! You have probably already successfully integrated experience storytelling into at least your [...]

2012 Events: Rounding Out the Year

by Teresa Kloser
October 12, 2012

2012 has been a great year for industry events, from past favorites like SXSW to new happenings such as the Cloud Computing Expo and our own “Getting Unstuck” innovation in the enterprise event. Rounding out the year, we are looking forward to several upcoming events including Forrester’s Developing Digital Disruption and Customer Experience Forum West, as well as the Future [...]

No Experience Necessary

by Greg Casey
September 18, 2012

Here’s the scene. The client is leaning forward, tapping his index finger against his lips and squinting at wireframes displayed on the conference room’s LCD screens. “So I’m wondering, what kind of experience is the user going to have with this?” he asks. “As close to a non-experience as we can get,” is the answer.

Voting Begins for SXSW 2013 Panelists

by Marcy Dockery
August 13, 2012

EffectiveUI has 11 panelist submissions for the 2013 South by Southwest (SXSW) conference scheduled for March of next year. We need your help to get these amazing topics on the SXSW agenda by casting your vote today through August 31.

As UX Evolves, So Must UX Practitioners

by Shivanii Singh Cordes
July 25, 2012

I recently finished reading Steven Johnson’s “Where Good Ideas Come From: The Natural History of Innovation,” in which he takes elements of biological adaptation and applies them to the generation of ideas. I was struck by his arguments about what fosters good ideas. I was also struck by how the user experience (UX) industry embraces and nurtures the very principles [...]

User Experience: A Universal Language

by Ana Sofia Gonzalez
June 6, 2012

When I was taking the metro in the most romantic city in Europe, Paris, I encountered the “Franklin D. Roosevelt” station, which serves lines 1 and 9. This was an interesting station. Besides the modern decoration, it had an interactive metro map – a great idea for this station, one of the busiest in Paris, a city that serves approximately [...]

May Events for Technology and Digital Professionals

by EffectiveUI Team
April 18, 2012

Industry conferences provide an opportunity to share ideas, learn from experts, and network with our peers. However, with so many events in the digital marketing and technology space, how does one decide which conferences to attend? For many, proximity to the event is a factor, as well as cost. But the most important criteria is finding an event that suits [...]

EffectiveUI Joins WPP Family

by Rebecca Flavin
April 3, 2012

On April 1, 2005, EffectiveUI was founded as a three-person development shop. Much has changed since then – our industry has exploded, and our company has grown significantly. We’re now a 105-person user experience agency with full-service research, design and technology services. We’ve had the privilege of working with some amazing clients, including Boeing, National Geographic, TIAA-CREF, Discovery Channel and [...]