Effective Thinking

  • Then I Saw This Map, Now I’m a Believer

    Customer journey maps help UX professionals and the clients they serve better understand a particular customer’s needs throughout a series of interactions. Like personas and scenarios, customer journey maps contribute to better user experiences by putting the client in the shoes of the users. You would think that as a Lead Experience Architect, I’d champion […]

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  • Customer Insight and Agile Love

    Co-authored by Tracy Zarzan At the outset, Agile and customer insight seem to have conflicting agendas. Very simply, Agile’s major goal is to create working software quickly. After all, a working product is what our clients and their businesses need. On the other hand, the purpose of customer insight is to take some time and […]

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  • Are You Designing the Next Power Glove?

    “Throw away your joysticks, kids. Punching…has evolved from two-dimensional wrist-wringing to 3-D arm-swinging.” Thus began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At that time it seemed as if the new age of direct manipulation was upon us, and that video game controllers would soon be an […]

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