effectiveUI blog

Interpreting today’s digital landscape and how it is transforming the human experience.

When Visual Design is Only Skin Deep

by EffectiveUI Team
July 23, 2014

When was the last time you visited a website that could use a new coat of paint, and what was your initial reaction? For most of us, the visual design is the first thing we cue off of, and if it’s poor we tend to assume that the rest of the experience will also be disappointing (although that’s not always [...]

Optimizing Your Digital Assets

by Tony Walt
May 21, 2014

In my last post, I talked about how content is one of the elements that must be considered when planning a responsive, adaptive or mobile-first website. Another element that affects overall quality and effectiveness is digital asset management. Mobile browser use is growing quickly – nearly 80% of mobile owners  use their smartphones to shop. Given the current bandwidth limitations [...]

Website Content for Any Context

by Tony Walt
May 14, 2014

The web is littered with articles attempting to define responsive web design (RWD), adaptive web design (AWD) and mobile-first design (MFD). Many of them are solely focused on how a visual design reflows with display size. Yet, when it comes to creating good sites that deliver a quality and consistent brand experience across a broad spectrum of platforms, there is [...]

No Experience Necessary

by Greg Casey
September 18, 2012

Here’s the scene. The client is leaning forward, tapping his index finger against his lips and squinting at wireframes displayed on the conference room’s LCD screens. “So I’m wondering, what kind of experience is the user going to have with this?” he asks. “As close to a non-experience as we can get,” is the answer.

Creating High Fidelity 3D Renders for the Blue Angels Website

by David Baca
June 27, 2012

Majestic. That is the first word that comes to mind when standing just a few feet in front of an F/A-18 Hornet jet, used by the Navy’s Blue Angels. Viewing these machines up close is impressive, to say the least. As part of EffectiveUI’s redesign of the Navy’s Blue Angels website, we wanted to give visitors a feel for these [...]

The Decline of SEO and the Rise of Discovery

by Dustin Chambers
May 14, 2012

During a recent internal meeting at EffectiveUI, a colleague explained to the group how a client would not implement a certain feature (fairly integral to the overall user experience) because of SEO concerns. At the time, this led me to label the SEO industry as nothing more than snake oil salesmen. After that fairly knee jerk reaction, I would like [...]

Adobe Edge Pre-Release: A Good Start

by RJ Owen
August 12, 2011

I recently spent some time playing with Adobe Edge, Adobe’s new HTML5 / CSS3 animation tool. I’m going to give you a quick run-down of how the tool works and what you can do with it before discussing why I think this tool is bad for HTML and the notion of web standards. As far as animation tools go, the [...]

FITC San Francisco: I’ll be There; Will You?

by RJ Owen
July 30, 2010

I’ll be attending Flash in the Can San Francisco, Aug. 17 – 19. Started in 2002, FITC is a great opportunity to explore general Web design, mobile design and development, application technology and much more. This will be my first time attending the show, and from all the buzz I’m seeing on Twitter and the Internet in general, it’s going to be great.

You can register here for the conference. And if you do show up, come track me down.