Effective company meeting


Rebecca Flavin

Chief Executive Officer

Named one of the Top 10 Female CEOs by Inc. Magazine, Rebecca is responsible for Effective’s vision and strategic direction for growth and financial health.

While committed to providing exceptional client experience and service, she also has a passion for cultivating great leaders, talent and culture. Prior to joining Effective in 2006, she held several key management roles with well-known agencies such as Saatchi & Saatchi, ReturnPath, Merkle and Message Media/DoubleClick.


Peyton Lindley

Chief Strategy Officer

With a strong background in design management, Peyton leverages long-standing design techniques as a means to transform and grow business.

He consistently asks, “What’s next?” and works collaboratively across departments and offices to ensure that Effective is meeting the needs of an ever-changing market. During his career, Peyton has built and led several high-growth design teams which have produced award-winning work for Fortune 500 companies. Peyton earned his Master’s degree in digital media studies from the University of Denver in Colorado.


Michael McFadden

Sr. Vice President,
Strategy & Account Development

With a passion for strategy, innovation and technology, Michael oversees the team responsible for building strategic relationships across our client portfolio.

Prior to Effective, Michael founded a luxury vacation rental marketplace which luxuryrealestate.com acquired, as well as vacationhomesforcharity.org which raised over $500,000 for nonprofits. Michael holds an MBA from Oxford University. Earlier in his career he worked on new product innovation and brand strategy for clients such as Kraft, Diageo and SC Johnson.


Vincent DiPietro

Vice President,

Vincent has all the key traits of a finance leader in the professional services realm: He’s a tough New Yorker who goes by “Vinny.”

He grew through the ranks of agency finance at Ogilvy, McCann, Momentum and TAXI before moving his family to Denver to join our team. And he holds an MBA in finance from Pace University.

Kellie Morante

Director of Talent Management

Kellie is a passionate cultivator of culture, a die-hard problem solver, and a people-centric thinker.

She brings over 15 years of experience in workforce planning, leadership development, performance management, and employee relations to the Effective table. Having grown her career in the advertising and marketing space, Kellie is no stranger to the challenges a service-based organization faces. She excels at balancing the realities of running a profitable business with the unique needs of supporting a creative employee population.

Outside the office, Kellie is an avid yet mediocre cross-fitter, a fantasy football champion, a Denver Broncos season ticket holder, and an outdoor enthusiast until the temperature falls below 45 degrees.

Dan Saltzman

Vice President,

As a recognized thought-leader with over 15 years’ experience in the business of experience design, Dan looks at design as a mindset, not an activity.

Dan is known for his ability to present concepts and help individuals at all levels of organizations adopt a design mindset for their project. He has worked on projects for clients such as Aetna, TIAA-CREF, HBO, Wells Fargo and others. An active thought leader, Dan often speaks at industry conferences, is the co-author of CSS3 Solutions: Essential Techniques for CSS3 Developers and frequently contributes to our company blog.