“Web 2.0 Expo is the defining event that brings the industry together for thought-provoking conversation and collaboration about the Web today and what's in store for the future.”

Anthony Franco
President
EffectiveUI

Press Release

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EffectiveUI’s User Experience (UX) Track at Web 2.0 Expo Validates the Importance of Putting Users at the Center of Design and Development

EffectiveUI President Anthony Franco and Lead User Experience Architect John McRee will present three sessions on UX

Denver, Colo. – (April 27, 2010)

News Facts

• Demonstrating its thought leadership in user experience (UX), EffectiveUI, an award-winning UX design and development agency, will join industry leaders to present three sessions at the upcoming Web 2.0 Expo San Francisco 2010.

• EffectiveUI President Anthony Franco will present two sessions:
   - “Laws of User Experience (UX): Making It, or Breaking It, with the ‘UX Factor’” workshop and
        panel session at 9 a.m. Monday, May 3
   - “Top 10 Pitfalls to Avoid in RIA Development” at 10:05 a.m. Tuesday, May 4

• EffectiveUI Lead User Experience Architect John McRee will present “By the Book: Examining the Art of Building Great User Experiences in Software” at 1:30 p.m. Tuesday, May 4.

• Taking place May 3 – 6 in San Francisco, Web 2.0 Expo, co-produced by O’Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web.

• EffectiveUI will be showcasing its most innovative work at booth #520.

Laws of User Experience (UX): Making It, or Breaking It, with the “UX Factor”

  • At 9 a.m. Monday, May 3, Anthony Franco will join Kelly Goto, principal & CEO of gotomedia, LLC, and representatives from Navy Federal Credit Union and National Geographic.
  • Whether you want to sell more software, improve customer relationships, increase employee efficiency, add brand value or increase revenue, the “UX Factor” needs to play a large role in your company’s design and business strategy. This fast-paced workshop will help you cost-effectively and efficiently put UX theory into practice.
  • Anthony and Kelly’s points on UX will be brought to life on stage through a panel of real-world examples, including how UX strategies have impacted business at National Geographic and Navy Federal Credit Union.

Top 10 Pitfalls to Avoid in RIA Development

  • Under the polite umbrella of “lessons learned,” this session with Anthony at 10:05 a.m. Tuesday, May 4 will explore the pitfalls of inefficient workflows, worst practices and poor communication that will ensure the demise of any software project. While there are many ways to successfully design and develop Rich Internet Applications (RIAs), there are even more ways to fail.
  • Attendees who work in various processes – including agile, waterfall and spiral design and development – will take away valuable information about what not to do when expecting to get decent software out the door.

By the Book: Examining the Art of Building Great User Experience in Software

  • At 1:30 p.m. Tuesday, May 4, EffectiveUI Lead User Experience Architect John McRee will use examples from the new O’Reilly Media-published book he co-authored, “Effective UI: The Art of Building Great User Experience in Software,” to discuss the difficulties associated with traditional planning and project requirements, how to embrace uncertainty and the unknown when developing software and the importance of adaptable versus rigid project requirements.
  • John will review three popular development methodologies – Waterfall, Big Design Up Front (BDUF) and Agile – providing a detailed overview of each, including their strengths and weaknesses.
  • John will also be signing copies of EffectiveUI’s book at O’Reilly’s booth #501 from 4:30 – 5:30 p.m. on Wednesday, May 5.

Supporting Quotes

“Each spring, Web 2.0 Expo is the defining event that brings the industry together for thought-provoking conversation and collaboration about the Web today and what's in store for the future,” said EffectiveUI President Anthony Franco. “Both John and I are incredibly excited to host these workshops that provide a comprehensive, yet holistic approach to UX. Too often the user experience dialogue is missing and now, more than ever, it’s an important and timely discussion given the rapidly evolving technology landscape and consumer market.”

Supporting Resources

 

About EffectiveUI

Founded in 2005, EffectiveUI is an award-winning, user experience agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. EffectiveUI merges innovative technologies with expertise in user experience strategy, design and development to help today’s most respected brands deepen customer engagement through more exceptional software experiences. The company’s applications deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations such as National Geographic, Discovery Channel, eBay, GE Health, Qwest Communications and American Greetings. It has earned an Adobe Gold Partner distinction and membership in Microsoft’s Global 20 Agency Partners. In September 2009, Inc. magazine ranked EffectiveUI No. 55 on its 28th annual list of America’s fastest growing private companies — the Inc. 500.

About Web 2.0 Expo

Web 2.0 Expo, co-produced by O’Reilly Media, Inc. and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Launch Pad start-up program, an Expo show floor, a Web2Open unconference and rich networking events. For more information, please visit: http://www.web2expo.com

Media Contacts:
Jill Petersen
Director of Public Relations, EffectiveUI
206.683.5225
Email Jill

Aaron Wessels
Point-Bl_nk Communications for EffectiveUI
415.378.8090
Email Aaron

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