“We’re excited to hold one-on-one consultations to help companies realize the importance of and the opportunities that lie in focusing on user-centered design in the context of their unique business challenges.”
Rebecca Flavin
CEO
EffectiveUI
Denver – June 22, 2010
News Facts
• EffectiveUI is showcasing first-hand the importance of user experience (UX) at Forrester’s Customer Experience Forum in New York, June 29-30
• EffectiveUI President Anthony Franco will present a session titled “The ROI of User Experience: From Strategy and Conception to Development and Execution” at 2:45 p.m. Tuesday, June 29
• The company is offering conference attendees one-on-one, complimentary UX consultations with EffectiveUI’s UX architects throughout the conference
• EffectiveUI will be showcasing its most innovative work at booth #21
The ROI of User Experience: From Strategy and Conception to Development and Execution
• At 2:45 p.m. Tuesday, June 29, Anthony Franco takes his popular “Laws of UX” presentation a step further with a deeper look at how to execute a successful UX strategy
• Anthony discusses specific processes for implementing UX projects and will share examples of how a focus on user experience impacts an organization’s bottom line
Complimentary UX Consultations
• EffectiveUI is offering complimentary, 30-minute consultations for members of organizations who want to meet with our UX architects
• Attendees will participate in a customer empathy review that will help them:
- distinguish between how customers interact with their company versus how the company wants them to do so moving forward
- highlight gaps between how they and their customers perceive their business
- build consensus on who their customers are and how to approach their specific needs
• Participants will walk away with a completed customer empathy map and a business opportunity map that they can take back to their organizations and start implementing
Supporting Quotes
“Forrester’s Customer Experience Forum is an invaluable meeting of minds around what influences and drives customer behavior and the challenges customer experience executives face,” said Rebecca Flavin, CEO of EffectiveUI. “We’re excited to hold one-on-one consultations to help companies realize the importance of and the opportunities that lie in focusing on user-centered design in the context of their unique business challenges.”
Supporting Resources
Founded in 2005, EffectiveUI is an award-winning, user experience agency that specializes in the creation and implementation of custom Web, mobile, desktop and touch-enabled applications. EffectiveUI merges innovative technologies with expertise in user experience strategy, design and development to help today’s most respected brands deepen customer engagement through more exceptional software experiences. The company’s applications deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations such as National Geographic, Discovery Channel, eBay, GE Health, Navy Federal Credit Union, Qwest Communications and American Greetings. It has earned an Adobe Gold Partner distinction and membership in Microsoft’s Global 20 Agency Partners. In September 2009, Inc. magazine ranked EffectiveUI No. 55 on its 28th annual list of America’s fastest growing private companies — the Inc. 500.
Media Contact:
Jill Petersen
Director of Public Relations, EffectiveUI
206.683.5225
Email Jill