“eBay Desktop represents a collaborative effort between eBay and EffectiveUI. Winning the MAX award is a testament to our commitment to enabling innovation through our internal disruptive innovation team and our strong relationship with third-party developers like EffectiveUI.”
Max Mancini
Senior Director of Platform and Disruptive Innovation
eBay
Denver, Colo. and Chicago, Ill. – (October 4, 2007) – EffectiveUI and eBay Inc. have been named recipients of an Adobe® 2007 MAX Award for their innovative use of rich Internet application (RIA) technology for their eBay Desktop application. Additionally, EffectiveUI and eBay are recipients of Adobe’s People’s Choice Award. eBay Desktop was selected for this recognition among hundreds of submissions from leading businesses and software developers worldwide.
Formerly code-named San Dimas, eBay Desktop can run both online and offline, increasing the functionality and personalization options available to eBay.com users. eBay Desktop is built on Adobe® AIR™ and runs on Windows XP and Vista as well as Mac OS X 10.4 and higher. eBay Desktop can be downloaded for free at desktop.ebay.com.
“eBay Desktop represents a collaborative effort between eBay and EffectiveUI,” said Max Mancini, senior director of Platform and Disruptive Innovation, eBay. “Winning the MAX award is a testament to our commitment to enabling innovation through our internal disruptive innovation team and our strong relationship with third-party developers like EffectiveUI. eBay Desktop is one of many ways eBay is using Adobe technologies to improve the buyer experience on eBay.com, the desktop and across the Internet.”
Established in 2003, the annual MAX Awards competition honors the best uses of Adobe software for creating engaging experiences. The RIA category for the MAX awards recognizes the newest and most innovative RIAs that are transforming conventional notions of Web services and the People’s Choice Award is selected by MAX attendees.
“Winning the 2007 MAX Awards in the rich Internet applications category and the coveted People’s Choice Award further reinforces our commitment to providing our clients with truly innovative RIA solutions that create exceptional customer experiences,” said Anthony Franco, president, EffectiveUI.
“EffectiveUI’s decision to build eBay Desktop on AIR enabled eBay to go beyond a typical Web-only interface and deliver a branded desktop application that engages their customers in ways that were previously unimaginable. With this unique application, we were able to provide eBay with an entirely new business framework which allows them to reach customers through a new, more captivating channel.”
Founded in 2005, EffectiveUI is an award-winning, user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. Leveraging innovative technologies with expertise in user-experience strategy, design and development, EffectiveUI helps today’s most respected brands deepen customer engagement by creating more compelling and meaningful interactions that deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations including eBay, GE Health, NBC Universal, Viacom and Discovery Channel and has earned the distinction of being named an Adobe Gold Partner and a member of Microsoft’s Global 20 Agency Partners.
Media Contact:
Jill Petersen
Director of Public Relations, EffectiveUI
206.683.5225
Email Jill