"‘The Complete National Geographic' is one of our most successful digital products, and this award is another great achievement for us. The Adobe technology is a large part of what helps us deliver a compelling user experience showcasing our wonderful rich media and storytelling."
Paul Levine
EVP, Interactive Platforms Group
National Geographic Global Media
Adobe experts and voters recognize cutting-edge application and user experience in digital publishing category
LOS ANGELES, October 27, 2010
News Facts
"The Complete National Geographic," a desktop application that captures 121 years of the iconic magazine's content, created by the National Geographic Society and designed and developed by EffectiveUI, has won the 2010 Adobe MAX Award for Digital Publishing at Adobe MAX 2010 in Los Angeles on October 26, 2010.
The Adobe MAX Awards is a global awards program that recognizes the best uses of Adobe software for creating expressive applications that enable people to engage with ideas and information anytime, anywhere and on any device. The Digital Publishing category showcases the best of book and magazine design for non-paper media.
Released this fall, the updated "The Complete National Geographic" was developed by EffectiveUI with Adobe AIR 2.5. The award-winning application captures the complete history of the publication's articles, maps, award-winning photos and advertisements on six DVD-ROMs or hard drive.
"The MAX Awards Judging Council, comprised of Adobe experts and industry representatives with extensive knowledge of Adobe's products and solutions, selected the three finalists in each of the six categories. The Category Winners were selected from among the top three finalists from each of the six categories through online public voting. The top three finalists in each of six categories were also invited to showcase their work at MAX 2010. All of the winners were announced live at MAX during an award ceremony.
"‘The Complete National Geographic' is one of our most successful digital products, and this award is another great achievement for us," said Paul Levine, EVP, Interactive Platforms Group, National Geographic Global Media. "The Adobe technology is a large part of what helps us deliver a compelling user experience showcasing our wonderful rich media and storytelling."
""We are very proud to work with National Geographic for the updated ‘The Complete National Geographic,' and sincerely thank the MAX Awards Judging Council and our peers for recognizing and honoring our work with this achievement," said Rebecca Flavin, CEO of EffectiveUI.
Supporting Resources
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society works to inspire people to care about the planet. It reaches more than 375 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.
Founded in 2005, EffectiveUI is an award-winning, user experience agency that specializes in the creation and implementation of custom Web, mobile, desktop and touch-enabled applications. EffectiveUI merges innovative technologies with expertise in UX research, strategy, design and development to help today's most respected brands deepen customer engagement through more exceptional digital experiences. The company's applications deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed groundbreaking applications for organizations such as National Geographic, Discovery Channel, eBay, GE Health, Navy Federal Credit Union, Qwest Communications and American Greetings. It has earned an Adobe Gold Partner distinction and membership in Microsoft's Global 20 Agency Partners. Inc. magazine has ranked EffectiveUI on its annual list of America's fastest-growing private companies — the Inc. 500 — for the past two years.
Adobe's annual worldwide conference, MAX, is taking place Oct. 23–27, 2010 at the Los Angeles Convention Center. The event brings together thousands of designers, developers and business leaders to discover the next wave of opportunities fueled by the explosion of rich content and applications across multiple screens, the merging of digital content and commerce, and workflows that bring design and development together. For more information, visit http://max.adobe.com.
Media Contacts:
Jill Petersen
Director of Public Relations, EffectiveUI
206.683.5225
Email Jill
Aaron Wessels
Point Bl_nk Communications for EffectiveUI
415.378.8090
Email Aaron
Caryn Davidson
Director of Communications, National Geographic
212.610.3808
Email Caryn