EffectiveUI hosts an Executive Lunch Discussion and exhibits in booth 212.

Event Information

Ryan McGinty, HTML solutions lead, presents “HTML5 and CSS3 Masterclass” – Monday, April 29 at 9:00 a.m.

Ryan, along with SuAnne Hall, UX designer, also presents “Experience-Driven Development and Contract-First Development” – Tuesday, April 30 at 12:05 p.m.

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Keren Nemmo, VP of client engagement, presents “The Design-Driven Approach: IT and the (forgotten) Human Factor” – Thursday, April 25 at 8:30 a.m.

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Keren Nemmo, VP of client engagement, presents “Inspiring Crazy Loyalty” – Wednesday, April 24 at 3:15 p.m.

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Join EffectiveUI for cocktails and dinner at this gathering of industry experts and market leaders to discuss the art of creating mobile apps that gain adoption and integrate with your digital ecosystem.

Watch highlights of the recent M3 event in New York

We’ll combine presentations with breakout sessions to explore how you can improve your company’s approach to mobile. During this invitation-only event, you will learn:

• How to develop a mobile strategy that integrates business, user and technology needs
• What mobile insights Forrester and EffectiveUI uncovered in their upcoming Technology Adoption Profile
• How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
• What questions to ask and answer to arrive at the right mobile feature set for your users
• What other companies have done wrong, and right, to encourage mobile adoption

Speakers:
Anthony Franco, President and Founder
Peyton Lindley, Executive Director, Experience Design and Customer Insight

Enjoy cocktails and dinner before the presentation, and dessert and networking after the breakout sessions.

All attendees receive a free OtterBox phone case, courtesy of our sponsor.

RSVP by April 18. Limited to 15 participants.

Event Information and Registration

EffectiveUI participates in the portfolio review for graduating students.

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Watch the event highlight video

Join EffectiveUI at this gathering of industry experts and market leaders to discuss the art of creating mobile apps that gain adoption and integrate with your digital ecosystem.

We’ll combine presentations with breakout sessions to explore how you can improve your company’s approach to mobile. During this invitation-only event, you will learn:

• How to develop a mobile strategy that integrates business, user and technology needs
• What mobile insights Forrester and EffectiveUI uncovered in their upcoming Technology Adoption Profile
• How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints
• What questions to ask and answer to arrive at the right mobile feature set for your users
• What other companies have done wrong, and right, to encourage mobile adoption

Speakers:
Anthony Franco, President and Founder
Lucas Jordan, Senior Developer
Amanda Gagliardi, Lead Experience Architect

Enjoy cocktails and networking after the presentation.
All attendees receive a free OtterBox phone case, courtesy of our sponsor.

RSVP by March 15. Limited to 25 participants.

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Michael Salamon, team lead, user experience, and Beth Koloski, lead experience architect, present “User Experience for the Zombie Apocalypse” – Thursday, March 14 at 6:00 p.m.

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Rebecca Flavin, CEO, particpates in a panel discussion, “Tech Powering Effectiveness” with Water For People – Sunday, March 10 at 1:40 p.m.
Watch presentation

EffectiveUI is an event sponsor

Check out our SXSW tumblr

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Anthony Franco, president and co-founder, participates in a panel discussion, “Latest Trends and Debates around User Interface and Digital Design” – with DJ Edgerton, CEO of Zemoga; Steve Glauberman, CEO of Enlighten; and Alexander Morris, senior project manager at Adobe – Saturday, March 9 at 12:10 p.m.

Check out our SXSW tumblr

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On March 1, people who are interested in service and using a design-based approach to problem solving and creativity will meet all over the globe. In a spirit of experimentation, co-operation and friendly competition, teams will have 48 hours to develop new services inspired by a shared theme. On Sunday, they publish them to the world.

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Julia Barrett, director of customer insight, presents “Social Networks Suck. Social Computing Frees You.” – Wednesday, January 30 at 11:45 a.m. in room MTCC-715
Watch presentation (33 minutes)

EffectiveUI is a patron-level sponsor

Check out our IxDA Interaction13 tumblr

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Sven Folleras, managing director of information technology at FedEx Services, and Rebecca Flavin, CEO of EffectiveUI, present “Why Your App Should Never Be Done” – Thursday, November 15 at 11:45 a.m. in the Santa Barbara room
Watch presentation (37 minutes)

Visit us in booth 113

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Dan Saltzman, lead experience architect, presents “Story Telling is UX Magic for Business” – Saturday, November 10 at 1:00 p.m. in the North Classroom Building

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Dustin Chambers presents “Content Strategy in the Real World”

Anthony Franco, president and co-founder, presents a “Member Genius” session – Thursday, October 25 at 10:15 a.m.

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Ryan Bell, user interface developer, presents “Don’t Engage Me, Bro!” – Tuesday, October 23 at 12:00 p.m. at Uncubed

Shane Church, technical lead, presents “Pick Your Poison – Mobile Web, Native or Hybrid?” – Wednesday, October 24 at 10:00 a.m. at Uncubed
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Michael Salamon, team lead, user experience, presents “Mobile UX Essentials” – Wednesday, October 24 at 12:00 p.m. at Uncubed

Mike McFadden, VP of strategic services, presents “From Dev to Dollars: A Debrief from a Fellow Entrepreneur” – Thursday, October 25 at 2:30 p.m. at the Sheraton Denver

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Anthony Franco, president and co-founder, presents “You Can’t Hurry Digital Experiences: Bypassing Customer Insight Can Hurt Your Brand … and Your Users” – Wednesday, October 24 at 3:15 p.m.

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Dan Saltzman, lead experience architect, and Michael Salamon, team lead, user experience, present “Story Telling is UX Magic for Business” – Tuesday, October 23 at 2:15 p.m.
Watch presentation (40 minutes)

Ryan McGinty, HTML solutions lead, and Tim Thompson, developer, present “HTML5 and CSS3 Masterclass” – Wednesday, October 24 at 9:00 a.m.

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Anthony Franco, president and co-founder, presents “Make UX an Integral Part of Your Technology Buying Decisions” – Thursday, October 18 at 2:10 p.m. in Mediterranean Ballroom 7

Anthony Franco, president and co-founder, participates in the panel discussion, “Understanding and Embracing the Future of Software Development” – Friday October 19 at 10:55 a.m.

Visit us in booth 201

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Julia Houck-Whitaker, director of customer insight, and RJ Owen, design research lead, present “Lean Ethnography” – Wednesday, September 19 at 9:00 a.m.

RJ Owen, lead experience planner, and Michael Salamon, team lead, user experience, present “Design Essentials for Developers” – Thursday, September 20 at 9:00 a.m.

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Introduction by David Maren, vice president of brand strategy and innovation, EffectiveUI
Watch presentation (15 minutes)

Executing on Innovation
Tod Duncan, formerly with McGraw-Hill, will explain the nudge of a traditional, paper-based textbook company toward the development of digital products that appeal to students and help teachers.
Watch presentation (22 minutes)

Keynote Presentation
Innovating in the Mother of All Enterprises: Microsoft
Mark Kroese, a former Microsoft GM, transformed innovative ideas into multi-billion dollar business units, from Office to advertising. He will discuss how you can sell innovative ideas and give them momentum in your organization, even while facing budget constraints and other blockers.
Watch presentation (44 minutes)

Check out photos from the event on our Facebook page.

RJ Owen, lead experience planner, and Michael Salamon, team lead, user experience, present “Design Essentials for Developers” – Tuesday, July 17 at 6:30 p.m.

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EffectiveUI is sponsoring the Welcome Cocktail Reception, Monday, June 25, 5:30-7:00 p.m. in the Marriott Marquis 16th Floor Sky Lobby

Matt Eaves, director of engagement for Cancer Treatment Centers of America, and Peyton Lindley, executive director of experience design and customer insight at EffectiveUI, present “Cancer Treatment Centers of America: Patient Empowered Care” – Wednesday, June 27 at 11:30 a.m. in Broadway Ballroom South
Watch presentation (30 minutes)
View SlideShare

Visit us in booth 301

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Anthony Franco, president and co-founder, and Ken Guiberson, CTO, present “Effectively Leveraging the Cloud for Better User Experience” – Thursday, June 14 at 11:45 a.m.
Watch presentation (30 minutes)
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Ken Guiberson, CTO, participates in the CTO Power Panel – Wednesday, June 13 at 7:10 p.m.

Watch the SYS-CON.tv interview with Ken Guiberson (5 minutes)

Visit us in booth 131

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RJ Owen, lead experience planner, and Michael Salamon, team lead, user experience, present “Design Essentials for Developers” – Saturday, May 19 at 3:15 p.m.

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Anthony Franco, president, presents “Avoiding Barriers to Business: UX Design as a Strategic Tool to Drive Business (User Experience Strategy and Tactics)” – Wednesday, May 9 at 9:15 a.m.
Watch presentation (40 minutes)
View SlideShare

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RJ Owen, lead experience planner, and Michael Salamon, team lead, user experience, present “Design Basics for Developers” – Tuesday, May 1 at 2:05 p.m.

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RJ Owen, lead experience planner, presents “Don’t Build a Power Glove: Talk to Your Users” – Monday, March 12 at 5:00 p.m. in Ballroom BC in the Austin Convention Center
Watch presentation (50 minutes)
View SlideShare

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Dan Saltzman, lead experience architect, presents “Pledge Your Support for Mobile”

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RJ Owen, lead experience planner, and Michael Salamon, team lead, user experience, present “Design Essentials for Developers” – Monday, Feb. 20 at 6:00 p.m.

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Ryan Bell, user interface developer, participates in a panel presentation, “Future of Flash” – Tuesday, Dec. 6 at 6:30 p.m.

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Anthony Franco, president and co-founder, presents “User Experience Matters: Making Sure Digital Experiences Don’t Suck” – Wednesday, Nov. 9 at 2:45 p.m.
View SlideShare

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Tony Walt, director of 3-D and motion design, presents “HTML5 Video Content Showcase: Using the Right Mix of HTML5 and Silverlight for Maximum Impact” – Tuesday, Nov. 8 at 4:00 p.m.
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Tony Hillerson, software engineer, presents “SCM for Android Developers Using Git” – Monday, Nov. 7 at 3:15 p.m.
Watch presentation (91 minutes)
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Peyton Lindley executive director, experience design, and Suzanne Hamill, vice president, interactive design at Fidelity Investments, present “Relationships for the Customer Experience Age: Fidelity Investments’ Lessons from the Field” – Friday, Oct. 28 at 11:30 a.m. in Continental A
Watch presentation (42 minutes)
View SlideShare

Visit us in booth 301

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Anthony Franco, president and co-founder, and Michael Salamon, lead experience architect, present “Design Essentials for Executives – Behind the ‘Magic’” – Tuesday, Oct. 11 at 1:30 p.m. in Conference Room F
View SlideShare

Visit us in booth 193

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Tony Hillerson, software engineer, and Juan Sanchez, experience architect, present “Designing an App from Idea to Market” – Sunday, Oct. 9 at 1:30 p.m. in Grand Ballroom B

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RJ Owen, senior software architect, presents “Flex and Flash in an HTML5 and Native App World” – Tuesday, Oct. 4 at 8:30 a.m. in room 502B
Watch presentation (59 minutes)

Anthony Franco, president and co-founder, participates in a panel presentation, “Positioning Flex and Flash in a World with HTML5” – Tuesday, Oct. 4 at 1:00 p.m. in room 511A
Watch presentation (57 minutes)

Visit us in booth 419

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RJ Owen, senior software architect, and Michael Salamon, lead experience architect, present “Design Essentials for Developers” – Thursday, Sept. 1 at 1:00 p.m.

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RJ Owen, senior software architect, presents “Did Apple & HTML Kill Flash?” – Thursday, July 14 at 6:30 p.m.

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Anthony Franco, president and co-founder, presents “Internal Bleeding: Your Patients’ Digital Experience Could be Costing You Money” – Thursday, June 23 at 2:10 p.m.

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Join us for the Opening Night Cocktail Reception, Monday, June 20, 5:30-7:00 p.m. in the Marriott Marquis 16th Floor Sky Lobby

Rip Robbins, e-Business Marketing Manager, The Boeing Company, and Rebecca Flavin, CEO, EffectiveUI, present “How Customer Insight and Ethnographic Research Drive Customer Experience Strategy” – Tuesday, June 21 at 2:30 p.m. in The Shubert Complex

Visit us in booth 301

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Visit us in booth 1820

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Leonard Souza, lead experience architect, presents “The Art of Interaction” – Friday, June 10 at 3:25 p.m.

RJ Owen, senior software architect, and Michael Salamon, lead experience architect, present “Design Essentials for Developers” – Sunday, June 12 at 3:25 p.m.

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Tony Hillerson, software engineer, and Zachary Pinter, senior developer, present “Rails on HBase” – Thursday, May 19 at 11:45 a.m. in Room 345
Watch presentation (58 minutes)

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EffectiveUI presents a Boot Camp session, “Design, Content, Code: Start-to-finish” – Monday, Apr. 11 at 9:00 a.m.
• Anthony Franco, president; Cindy Vanover, project manager – Watch presentation (24 minutes)
• Roman Blagovirnyy, user experience designer – Watch presentation (28 minutes)
• Chad Bakeman, technical lead/architect – Watch presentation (35 minutes)
• Tony Walt, director of 3D and motion design – Watch presentation (42 minutes)

Event Information

Leonard Souza, lead experience architect, presents “Microsoft Kinect and Molehill” – Monday, April 11 at 4:10 p.m.
View Slideshare

RJ Owen, senior software architect, presents “Reasons for Flash: Flash Development in an HTML5 and App Store World” – Wednesday, April 13 at 4:10 p.m.
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Beth Koloski, lead experience architect, presents D“iscombobulation, Fire-Breathing Dragons and Wet Noodles: Creating Productive Workshops in Scary Situations” – Sunday, Apr. 3 at 11:45 a.m.
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EffectiveUI is a Silver sponsor and exhibitor

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RJ Owen, senior software architect, and Michael Salamon, lead experience architect, present “Design Essentials for Developers” – Tuesday, Mar. 29 at 10:05 a.m. in room 2009
Watch presentation (49 minutes)
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John McRee, lead user experience architect, presents “Your Mom Has an iPad: Designing for Boomers” – Saturday, Mar. 12 at 11:00 a.m. in Ballroom B
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Michael Salamon, lead experience architect, presents “Getting Started with Digital Publications: Lessons and Inspirations” – Tuesday, Mar. 8 at 7:00 p.m.

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Tony Hillerson, software developer, presents “Git for the Android Developer” – Tuesday, Mar. 8 at 2:00 p.m.
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Tim Wood, director of user experience, presents “Scandalous Interaction” – Thursday, Feb. 10 at 11:30 a.m. in the Glenn Miller Ballroom
Watch presentation (19 minutes)

Lindsay Moore and Austin Brown, user experience designers, present “Human-Centered Design and the Intersection of the Physical and Digital Worlds” – Friday, Feb. 11 at 11:30 a.m. in the Glenn Miller Ballroom
Watch presentation (20 minutes)

EffectiveUI hosts the Opening Night Party – Thursday, Feb. 10 at 6:00 p.m. at The Boulder Theater
Check out event photos on Facebook

Visit our recruitment table 10 in the UMC Glenn Miller Foyer

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Jon Reid, senior developer, presents “From the Trenches: A Practical Approach to Building the Accessible Web”
Watch presentation (36 minutes)
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RJ Owen, senior software architect, and Juan Sanchez, experience architect, present “Screens of Possibility: Pushing Multiscreen Experiences with Spark and Flex”

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Anthony Franco, president and co-founder, participates on the panel discussion “Innovation and Inspiration: Top Creative Shops Share their Passion and Vision<”/a>
Watch presentation (56 minutes)

RJ Owen, senior software architect; Juan Sanchez, experience architect; and Leonard Souza, lead experience architect, present “Screens of Possibility: Pushing Multiscreen Experiences with Spark and Flex”
Watch presentation (56 minutes)

Visit us in booth 325

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John McRee, lead experience architect, presents “Effective UI: The Art of Building Great User Experience in Software”
Watch recorded webcast - Part 1 (45 minutes)
Watch recorded webcast - Part 2 (16 minutes)

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RJ Owen, senior software architect, presents “Flex 4 Component Lifecycle”

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Dan Saltzman, lead experience architect, gives an application demo during the “Java Frontier” keynote presentation
Watch presentation (5 minutes)

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Leonard Souza, experience architect, presents “Flexerific Visual Effects.”
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Learn how various organizations are leveraging user experience, social networking, Web portals and business intelligence technologies to empower their employees, reduce costs and provide exceptional service to customers at this special event hosted by EffectiveUI, IBM and Alacrinet. This free event includes lunch and an afternoon golf tournament. John McRee, lead experience architect, presents “EffectiveUI - Creating Exceptional User Experiences”

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Anthony Franco, president and co-founder, participates in a panel discussion on Flash, HTML5, online video and mobile.

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Anthony Franco, president and co-founder, presents “The ROI of User Experience: From Strategy and Conception to Development and Execution.”
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Complimentary personalized UX consultations with our UX architects. Contact us to request a meeting.

Visit us in booth 21

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John McRee, lead experience architect, presents a free online Webcast based on his O’Reilly Book “Effective UI: The Art of Building Great User Experience in Software”
Watch recorded webcast

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Tony Hillerson, software developer, presents this free six-week online programming course that walks you through setting up sign ins, creating a public timeline, making sure your app is responsive and giving it style to stand out from the flock.

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Anthony Franco, president and co-founder, presents “By the Book: How Great User Experiences in Software Can Impact Government and Citizens”
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Anthony Franco also presents “So, Your Mom is on Facebook ...”

Visit us in booth 520

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John McRee, lead user experience architect, presents “Effective User Interfaces: Creating Breakthrough Software from A to Z”

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Anthony Franco, president and co-founder, presents a workshop with Kelly Goto, gotomedia LLC, on “Laws of User Experience (UX): Making it, or Breaking it, with the ‘UX Factor’”
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Anthony Franco also presents “Top 10 Pitfalls to Avoid in Creating RIAs”
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Anthony Franco also presents “Why You Can’t Talk About User Experience in 10 Minutes”

John McRee, lead user experience architect, presents “By the Book: Examining the Art of Building Great User Experiences in Software”
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Watch Wired video interview with John McRee

¡Cinco de Mayo UX Fiesta! We’re hosting an invitation-only networking event on May 5.

Visit us in booth 520

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Juan Sanchez, experience architect, shares his experience in developing mobile applications
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Andy McIntosh, senior software developer, presents “Integrating Flex with Facebook”

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Anthony Franco, president and co-founder, presents “The Business Value of User Experience”
Downloaded recorded audio

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Anthony Franco, president and co-founder, presents “The Laws of User Experience”
Watch presentation (54 minutes)

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EffectiveUI hosts a networking event at the Austin Museum of Art on Monday evening, March 15, 2010

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Visit us in kiosk G

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Anthony Franco, president and co-founder, and RJ Owen, senior software architect, present “How to Speak to Executives to Get What You Want”

RJ Owen, senior software architect, and Drew McLean, software architect, present “Obey: Building a Rules Engine with AS3 and the Hamcrest API”
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Tony Hillerson, software developer, presents this free six-week online course that will get you started developing Android Applications with Java.
Purchase the course video archive

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Visit our recruitment table

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Join us at the EffectiveUI office from 5:00 - 7:00 p.m.

Visit us in booth 105

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Anthony Franco, president and co-founder, presents “The Business Value of User Experience (UX)”

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Anthony Franco, president and co-founder, presents “The Business Value of User Experience”
Watch presentation (60 minutes)

Anthony Franco also presents “Enterprise Applications that Work the Way People Work”
Watch presentation (64 minutes)

Greg Owen, senior developer, presents “InsideRIA’s Battle of the Flex Frameworks Returns”
Watch presentation (58 minutes)

Visit us in booth 831

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Visit us in kiosk 6

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RJ Owen, senior software architect, presents “Flex 4 Components”

Greg Owen, senior developer, presents “Intro to AIR”

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Peyton Lindley, executive director of UX design and technology, participates in the panel discussion “Power to the Digital Partner”

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Rebecca Flavin, CEO, presents “How a User-centered Approach Can Attract Customers, Drive Revenue and Deliver Competitive Advantages,” with Stephanie Copeland, vice president and general manager, small business markets, Qwest Communications
Watch presentation (32 minutes)
Download presentation audio (32 minutes)

Visit us in booth 203

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RJ Owen, senior software architect, and Andy McIntosh, experience architect, present: “Flex 4 Deep Dive: UI and Development”
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RJ Owen, senior software architect, participates in the “Flex Application Frameworks” panel

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Lucas Jordan, developer, presents “A Music Visualizer with the Java Media Framework API and JavaFX Technology”

Lucas Jordan, developer, joins the panel discussion “JavaFX Technology and the Applications Ecosystem: JavaFX Technology Can Help You Make Money”

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Anthony Franco, president and co-founder, presents “Clients are Stupid, and Other Observations”

Zachary Pinter, senior developer, presents “Caching and Synchronization with Flex”

Juan Sanchez, experience architect, presents “Degrafa: Declarative Graphics Framework”

Michelle Bagur, senior developer, presents “Integrating Accessibility in an Enterprise-level Flex Application: Methods, Concerns and Advice”
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Tony Hillerson, software architect, presents “Integrating Flex and Rails with RubyAMF”

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Visit us in booth in the Technology Showcase

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Anthony Franco, president and co-founder, presents “Use It or Lose It: Proving the Business Value of RIAs”

Tony Hillerson, software architect, presents “Building Your First Android Experience”

Visit us in booth 715

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Anthony Franco, president and co-founder, presents “Ten Ways to Ensure RIA Failure”
Watch presentation (40 minutes)

Jordan Snyder, software architect, presents “A Shot of Windows Live Messenger and a Pint of Microsoft Silverlight”
Watch presentation (20 minutes)

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Tony Hillerson, software architect, presents “iPhone Persistence for Mere Mortals”

Sean Christmann, experience architect, presents “Powerful Visuals with Quartz 2D”

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Michael Salamon, user experience designer, presents “Where Should You Put the Submit Button? Exploring How Gestalt Laws Inform Interface Design”
Watch presentation (26 minutes)

Tim Wood, creative director, presents “Lo-Fi: Sketchbook Techniques for Interaction Designers”
Watch presentation (26 minutes)

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Tony Hillerson, software architect, presents “Flex Frameworks Breakdown”

Juan Sanchez, experience architect, presents “Flash Catalyst”

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Joshua Jamison, software developer, presents “A Deep Dive into the Flex 3 Framework”

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