Denver – April 3, 2012

Award-Winning User Experience Agency EffectiveUI Acquired by WPP

Denver-based UX Agency Joins the World’s Largest Communications Services Group

EffectiveUI, a leading user experience (UX) agency focused on the design and development of Web, desktop and mobile applications that help brands better engage with their customers, announced today that it has been acquired by WPP, the world’s largest communications services group.

With a team of experts in customer insight, UX design and user-centered development, EffectiveUI has helped companies such as Boeing and National Geographic enrich the experience for customers interacting with their businesses through digital channels.

The company was founded in 2005 and is headquartered in Denver, Colo., with an additional office in Rochester, New York. EffectiveUI will operate as an independent company within WPP, with the ability to work in partnership with other WPP companies to provide UX services.

“Our decision to specialize in UX was the right one, as our practice and expertise has been sought after by many of today’s leading brands wanting to improve digital interactions with their customers,” said Rebecca Flavin, CEO, EffectiveUI. “Joining WPP gives us the ability to work with network partners to leverage our leadership in digital user experience, and further our mission globally to humanize people’s interactions with technology.”

About EffectiveUI

Founded in 2005, EffectiveUI is a full-service user experience agency that simplifies complex experiences, bringing value to people’s lives. By researching and articulating user needs, our team of customer insight, design and technology services experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand. EffectiveUI works with some of today’s top companies – including American Greetings, Boeing, CenturyLink, eBay, Kaspersky Lab, National Geographic, NextGear Capital and Water For People – to provide a strategic vision and to increase revenue, brand awareness, customer loyalty and usability. EffectiveUI is a WPP company (NASDAQ: WPPGY). WPP is the world’s largest communications services group.

To learn more about EffectiveUI, visit www.effectiveui.com, send an email to info@effectiveui.com or call 888-310-5327.

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EffectiveUI is a trademark of EffectiveUI, Inc. Other company and product names may be trademarks of their respective owners.