User interacts with The Complete National Geographic software

Media & Publishing

Media & Publishing

In 2009 National Geographic came to EffectiveUI to find new ways to monetize their full collection of content, spanning 120 years. We transformed one of the world’s most iconic magazines into an award-winning digital product: The Complete National Geographic.

The product features high-definition images of every page of every issue dating back to 1888 and allows readers to easily browse and search within and across issues by keyword, date, contributor, topic and geo-location. In building the application, we embedded 250,000 links and indexed 45 gigabytes worth of National Geographic ’s digital content into a 100-megabyte database. The product remains a best-seller in their store, generating millions in incremental revenue.

Although we also worked with Adobe, Condé Nast, Food & Wine, Travel + Leisure and Zinio on major mobile initiatives, we aren’t just focused on reinventing the magazine.

When Herff Jones asked EffectiveUI to reinvent yearbook publishing, we created one of the most sophisticated digital publishing applications ever built. The solution drove a 500% increase in Herff Jones’ digital customer base and greatly streamlined the layout and publishing process.

More recently, we applied cognitive neuroscience research to provide McGraw-Hill with a validated, tablet-based prototype of the textbook reinvented.

Pictured Below:

  1. Detail of information architecture diagram for The Complete National Geographic
  2. Cover flow interaction design for The Complete National Geographic
  3. Detail of the main interface for The Complete National Geographic
Work with Us
1 An information architecture diagram for The Complete National Geographic
2 Cover flow interaction design for The Complete National Geographic
3 Main interface for The Complete National Geographic