User interacts with Cabela's mobile app

Retail &
E-Commerce

Retail &
E-Commerce

We cut our teeth on B2C e-commerce back in the early days with eBay. More recently EffectiveUI helped architect and build the FedEx Office digital shopping and buying experience, including their mobile interface.

We are also helping Cabela’s reinvent their digital experience to align with how their customers actually hunt for gear online, on-the-go and in-store.

Our B2B e-commerce experience is equally broad, from mobile antivirus software to aircraft parts to telecom.

Pictured Below:

  1. Annotated wireframe and screenshot of the Cabela’s mobile shopping/checkout cart
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1 Annotated wireframe and screenshot of the Cabela's mobile shopping cart