“By 2015, the touch screen module market will grow to $9 billion, more than double its 2008 market share.”
Dispay Search
May 2009 Survey


Apple’s iPad marks a new category of mobile technological devices — one filling the untapped gap between mobile phones and laptops. Already, its value is proving extraordinary; users demand better experiences than they’re receiving from the limited screen size of smartphones and the sometimes cumbersome nature of laptops.
iPad promises to bridge that gap by providing a simple and elegant computing experience enabled by a highly portable form factor, beautiful display and multi-touch input.
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With the iPad and other tablet devices, application development will evolve over time. We predict the following waves:
1. At first, the iPad largely will depend upon preexisting iPhone applications with no modifications or only minor device adaptations. The mobile browsing experience will remain unchanged or un-optimized for iPad specific users.
2. Only as the design and development community gains greater insight into the iPad’s full capabilities will it innovate by building from scratch engaging, touch applications specific to the device. This, of course, will include many growing pains, including the challenge of optimizing the user interface for the iPad’s capacitive input. To ensure iPad applications’ success, designers and developers must consider Apple’s iPad Human Interface Guidelines and the evolving nature of iPad user needs. As iPad adoption increases, so will the amount of Web content and Web-based applications specifically optimized for the device.
3. Finally, designers and developers will gain a solid grasp of the iPad, its many sophisticated attributes and the unprecedented ways they can deliver transformative experiences. Simultaneously, iPad users will be primed for a completely new set of UI innovations and standards that specifically target them.
This focus on improving user experience — so critical to any application’s success — is the foundation of EffectiveUI’s design ethos and development methodologies.. By focusing on what users want and need, we innovate more purposefully, ensure applications remain relevant and usable for years to come and build products with elegant utility rather than just simple aesthetics. As a pioneer in rich Internet applications, embedded UIs and mobile applications, EffectiveUI has deployed revolutionary software that has helped businesses satisfy and gain more loyal users. Such work has allowed us to make strides in improving Apple’s iPhone, for which we’ve developed various applications that leverage the smartphone’s unique features and capabilities.
As the iPad carves out this exciting new category, EffectiveUI is ready to help you create a relevant iPad strategy and implement the applications that will exhilarate your customers with the amazing possibilities of this new device.