WHY WE EXIST

Since the days of early man, technologists have pushed the boundaries of gathering and sharing information. Early in our history, we shared stories, fables and myths to communicate values, lessons and historical context. Paper allowed us to share our wisdom for all of time, and the printing press gave us the ability to distribute to more people than just an anointed few. The pen is mightier than the sword, so we endeavored to create faster ways of distributing the words we wrote.

Napoleon’s 1790 semaphores, Morse’s 1837 telegraph, Bell’s 1876 telephone and Licklider’s Intergalactic Computer Network … all inventions designed in the race to deliver faster, ubiquitous and affordable information. Simultaneously, inventors sought to enhance human capabilities through mechanization. Jacquard’s 1801 mechanical loom, Hollerith’s 1890 tabulating machine, Turing’s 1936 Turing machine and Mauchly & Eckert’s 1946 ENIAC … all inventions designed in the race to automate human capabilities.

The arguably predictable advances in telecommunications, storage, computing power and binary abstraction gave us the ability to commoditize delivery, infrastructure, platforms and software. An engineering monument of fiber, silicon and code.

We are now faced with innovating a new era for humanity. An era where the human condition will be transformed through the technology we create. We must elevate our goals to meet the commercial and humanitarian needs of our society. We have the foundation for efficiently building highly advanced digital solutions, but they will live or die based on how they interface with humans. Technology will only live up to its promise to humanity when it is well-designed. And that is why we exist.

Anthony Franco
President and Co-Founder
EffectiveUI