“EffectiveUI isn't a vendor — they are a partner. They are some of the most creative and talented people I've ever met. Working with them has been invigorating, and their contributions have played a significant role in how we are improving our customer experience.”
Alan Lewis
Product Manager
eBay

Daisy Weborg
Chief Operating Officer
As EffectiveUI’s chief operating officer, Daisy Weborg is responsible for overseeing all aspects of the company’s operations, product development and finances. In addition to providing financial guidance and support to maximize company profitability, Daisy’s extensive background in project management, quality assurance and strategic ROI-driven technology initiatives has been instrumental to EffectiveUI’s growth, process efficiency and viability. She also provides oversight of EffectiveUI’s human resources and administrative teams.
Daisy joined EffectiveUI in 2006 and currently serves as a member of the executive leadership team that drives the company's overall direction, core values and business strategy.
Prior to joining EffectiveUI, Daisy has held numerous high-level executive positions within the technology industry. Most recently, she was the sole proprietor and president of Next Steps, LLC, a computer software consultancy specializing in product development for online marketing channels. Additionally, she served as the director of technology solutions for Merkle where provided oversight and direction of the company’s design, development, operations, information technology and technical project management teams.
Earlier on in her career, Daisy served as a contractor for Qwest Communications where she specialized in certification project management and was responsible for application readiness and testing processes, application analysis and project planning. Additionally, she served as quality assurance manager for Rhythms Netconnections, a company specializing in providing local broadband access communication services to large enterprise companies.
Professional affiliations include: Project Management Institutions (PMI).
An active member of her community, Daisy is passionately committed to volunteer efforts that help promote education, child welfare and animal adoption. She is an active member of The University of Denver’s Board of International Education that supports the university’s international studies graduate program. Additionally, she is a member of the March of Dimes Board of Volunteers and lends her time in support of animal adoption efforts through the Table Mountain Animal Shelter in Golden, Colorado.
Daisy holds a master’s in technology management from the University of Denver, Colorado, and a bachelor’s of science degree from the University of Montana.