“The EffectiveUI team was invaluable to our process, from interpreting our client’s needs down to the countless technical details associated with delivering an award-winning product to our client.”
Rick Schmidt
Chief Technology Officer
InVisM
Rebecca Flavin
Chief Executive Officer
A digital marketing and technology professional, Rebecca serves as EffectiveUI’s CEO where she is responsible for reinforcing the company’s overall vision, user experience innovation, core values and strategic direction. In addition to building and strengthening brand awareness and position in the marketplace, Rebecca is also responsible for communicating the importance of exceptional user experiences in driving business value.
Anthony Franco
President, Co-founder
A self-described, “usability fanatic,” Anthony co-founded EffectiveUI in 2005 under the core belief that people deserve better software. He is responsible for building and strengthening business relationships, identifying new business opportunities and market solutions for clients and communicating the value and importance of user experience-driven business strategies.
Peyton Lindley
Executive Director, Experience Design and Customer Insight
With a strong background in interface design and design management, Peyton extends the user-centered design approach across all departments within EffectiveUI.
Brook Molla
Chief Software Architect
Brook provides technical direction, support and guidance relating to all aspects of the company’s user experience-based software development and affiliated technologies.
Daisy Weborg
Chief Operating Officer
As EffectiveUI’s chief operating officer, Daisy is responsible for overseeing all aspects of the company’s operations, product development and finances.
Jim Johnson
Vice President of Solution Architecture
Jim is responsible for identifying and developing product roadmaps and strategy for key accounts, helping clients understand and leverage the full range of EffectiveUI services.