“The EffectiveUI team was invaluable to our process, from interpreting our client’s needs down to the countless technical details associated with delivering an award-winning product to our client.”
Rick Schmidt
Chief Technology Officer
InVisM
Rebecca Flavin
Chief Executive Officer
As CEO of EffectiveUI, Rebecca is responsible the company’s overall vision, user experience innovation, core values and strategic direction for growth and financial health. She oversees developing high-performance teams that can help drive top line revenue and high profitability, while achieving client and employee satisfaction.
Anthony Franco
President, Co-founder
A self-described, “usability fanatic,” Anthony co-founded EffectiveUI in 2005 under the core belief that people deserve better software. He is responsible for building and strengthening business relationships, identifying new business opportunities and market solutions for clients and communicating the value and importance of user experience-driven business strategies.
Daisy Weborg
Chief Operating Officer
As EffectiveUI’s COO, Daisy is responsible for overseeing all aspects of the company’s operations, product development and finances. Her extensive background in project management, quality assurance and strategic ROI-driven technology initiatives has been instrumental to the company’s growth, process efficiency and viability.
Ken Guiberson
Chief Technology Officer
As CTO, Ken and is responsible for the company’s overall technology vision. The technology services that Ken manages, along with EffectiveUI’s customer insight and design teams, deliver award-winning creative and humanizing software to Fortune 500 clients. Ken also plays an essential role in working with EffectiveUI clients’ corporate technology executives on their digital experience strategies.
Peyton Lindley
Executive Director, Experience Design and Customer Insight
Peyton is responsible for providing leadership to the company’s user-centered design and research teams. With a strong background in interface design and design management, he extends the user-centered design approach across all departments within EffectiveUI.
Matt Bidwell
Vice President of Account Development
Matt oversees business development, client satisfaction and the building of strong business relationship foundations. He is passionate about discovering client challenges, working with clients to help solve business needs, and removing barriers for successful projects, from inception to completion.
Jim Johnson
Vice President of Solution Architecture
Jim is responsible for identifying and developing product roadmaps and strategy for key accounts, helping clients understand and leverage the full range of EffectiveUI services. He oversees the project management teams, and works closely with the company’s delivery teams to develop strategies around new service and enterprise solutions.